Wednesday, December 22, 2010

Meta Tags Affect Search Engine Optimization

Meta Tags originally were used to provide a proxy for information on a sites content. There are different types of meta tags. The ones we are going to discuss are: meta robots, meta description.

Meta Robots

Meta robot tags are used to control search engine spider activity at page level,there for you can control how the search engines treat your page. Being able to do this can help you improve your search engine optimization.You can use the following meta tags:

  • Index; tells the search engine to crawl this page and keep it stored in the search engine for indexing later, by default search engines assume they can index all pages, so there for the index value is generally not needed.
  • No Index; tells the search engine not to crawl, there fore the page will not be indexed.
  • Follow; tells the search engine whether to crawl a pages links, generally a search engine assumes the page as the follow value.
  • No Follow; tells the search engine not to crawl a pages links, which affects page discovery and ranking of the page.
  • No Archive; restricts search engines from saving a cached copy of a page, search engines save copies of all visible pages they have indexed, accessible through the "cached" link in the search results by default.
  • No Snippet; tells the search engine not to display descriptive text near the pages title or the pages url in the search results.
  • No Odp: tells the search engine not to use descriptive text from DMOZ in the search results.
  • No Ydir; tells the search engine not to use descriptive text from YAHOO's directory in search results.
Meta Description

Meta description tags are the keywords and keyword phrases used in the snippet of text shown below each listing in the search results, and serves as advertising copy drawing users to your site from their search results. This where keyword search tools like "Keyword Ninja"
and "Seo Professor" can help you improve your search engine ranking by helping you find the most valuable keywords and keyword phrases. All blogs typically have Meta description tags that you the author decides what to write at the end of your post. In the area that know as your post labels or tags. What you do is write a readable and compelling description using your keywords and keywords phrases. When a search is done the user will be drawn to your keyword phrases and keywords because the keywords they used to perform their search is in bold, thus if you did your research right chances are that you may draw higher click through rates for your site. Meta description tags can be any length but will generally be cut off at 160 characters, so its wise to stay within this limit.
As always don't forget to checkout my keywords tools list at the side if you need help with keyword and search engine optimization. Also get your Free copy of "Internet marketers secret lives revealed".

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